Performance
VP of Performance Marketing, EMEA
- Requisition
- NIM-0030
- Department
- Performance
- Location type
- Hybrid
- Employment
- Full-time
- Posted
- Apr 18, 2026
Package at a glance
£220k–£300k base + bonus + equity
Bonus 50–70% annual bonus linked to growth, efficiency, and profitability targets.
Equity Equity / long-term incentive participation with multi-year vesting.
£220k–£300k base plus substantial bonus and equity in a fast-scaling e-commerce group.
Focus areas
- Growth
- Digital
Quick info
- Type
- Permanent
- Location
- Milan
- Work style
- Hybrid
- Level
- VP
- Start date
- Within 2–3 months
- Team size
- Performance org of 60+ across Europe and North America
- Reports to
- Chief Growth Officer
- Region
- North America
- Travel
- EMEA travel ~20%
- Visa
- Available for exceptional candidates
About the company
A confidential, fast-growing global e-commerce group operating across Europe and North America, backed by strong investors and scaling rapidly. Performance marketing is a core growth engine, and this VP role will build the center of excellence behind it.
Role impact
You will own how $100M+ of media drives profitable growth across two continents — building the team, the measurement stack, and the platform relationships that turn performance marketing into durable competitive advantage.
What you will do
- Define global performance marketing vision and execution plan
- Lead a large team of specialists across multiple markets
- Oversee $100M+ annual media investment
- Drive innovation in measurement, privacy-compliant targeting, and automation
- Partner with C-level stakeholders on growth strategy
- Build strategic relationships with key advertising platforms
Culture
Ambitious, analytical, and fast-moving, with executive backing for bold bets. Leaders are trusted with real ownership and expected to develop world-class teams.
Working pattern
Hybrid working anchored to Milan (hybrid).
Requirements
- 12+ years performance marketing experience with VP-level exposure
- Large budget management ($50M+ annually)
- Proven success in e-commerce or D2C environments
- Strong leadership and people development track record
- Deep technical understanding of modern martech and ad platforms
Ideal profile
A senior performance leader with exceptional strategic and operational skills who can elevate marketing effectiveness at enterprise scale.
Nice to have
- Scaled performance at a multi-market e-commerce or D2C business
- Built in-house measurement / MMM and automation capabilities
- Senior platform partnership relationships (Meta, Google, Amazon)
Hiring process & next steps
- Intro call
- Executive panel
- Offer
This is a confidential, retained executive search. Your details will only be shared with the client with your explicit consent, and the client's identity is disclosed under NDA once mutual interest is established. Expect a considered, multi-stage process including a board-level panel.
NIMIA is a retained executive search firm. We run confidential senior mandates and only share candidate details with a client after you give explicit consent. The hiring company is disclosed under NDA once mutual interest is established.
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