Performance
Director of Lifecycle Marketing
- Requisition
- NIM-0026
- Department
- Performance
- Location type
- Hybrid
- Employment
- Full-time
- Posted
- Apr 14, 2026
Package at a glance
$190k–$250k base + bonus
Bonus Annual bonus tied to client growth, retention, and portfolio profitability.
$190k–$250k base plus performance bonus, with direct P&L influence.
Focus areas
- Brand
- Growth
- Digital
Quick info
- Type
- Permanent
- Location
- Austin
- Work style
- Hybrid
- Level
- Director
- Start date
- Within 1–2 months
- Team size
- Growth team of 10–15 across disciplines
- Reports to
- VP / Managing Director, North America
- Region
- North America
- Travel
- US travel ~10%
- Visa
- Considered for exceptional candidates
About the company
NIMIA is a retained executive search firm. We represent confidential clients on senior marketing and leadership mandates, and we only share candidate details with a client after you give explicit consent.
Role impact
You will define how performance and brand come together for our biggest North American clients — owning full-funnel growth, building the team, and turning marketing into a clear driver of client business results.
What you will do
- Lead full-funnel growth strategy for key North American clients
- Integrate performance marketing, brand campaigns, and CRM initiatives
- Manage $1M+ monthly media investments with clear efficiency targets
- Build and lead a high-performing growth marketing team
- Implement advanced measurement frameworks and incrementality testing
- Present quarterly business reviews and growth roadmaps to clients
Culture
High-ownership and collaborative, blending analytical rigor with creative ambition. We back leaders who can both set strategy and roll up their sleeves.
Working pattern
Hybrid working from our New York office, typically three days on-site, with flexibility around client review cycles.
Requirements
- 8-12 years of growth/performance marketing experience
- Proven leadership of teams and multi-million dollar budgets
- Expertise in Meta, Google, TikTok, and retail media platforms
- Strong experience with creative testing, audience expansion, and LTV modeling
- Excellent analytical and storytelling skills
Ideal profile
A growth-oriented leader who thrives at the intersection of performance, creativity, and business impact.
Nice to have
- Retail media and marketplace growth experience
- LTV / MMM modeling and incrementality testing
- Experience integrating CRM and lifecycle with paid growth
Hiring process & next steps
- Intro call
- Team interview
- Client presentation
This is a confidential, retained executive search. Your details will only be shared with the client with your explicit consent, and the client's identity is disclosed under NDA once mutual interest is established. Expect a considered, multi-stage process including a board-level panel.
NIMIA is a retained executive search firm. We run confidential senior mandates and only share candidate details with a client after you give explicit consent. The hiring company is disclosed under NDA once mutual interest is established.
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