Performance
VP of Marketing
- Requisition
- NIM-0002
- Department
- Performance
- Location type
- Hybrid
- Employment
- Full-time
- Posted
- Jun 2, 2026
Package at a glance
€180k–€240k base + bonus + equity
Bonus 40–60% annual bonus linked to regional revenue and growth targets.
Equity Stock options with standard four-year vesting and one-year cliff.
€180k–€240k base plus performance bonus and meaningful equity in a high-growth platform.
Focus areas
- Brand
- Growth
- Digital
Quick info
- Type
- Permanent
- Location
- Amsterdam
- Work style
- Hybrid
- Level
- VP
- Start date
- Within 2–3 months
- Team size
- 50+ marketers across 15 markets
- Reports to
- Chief Marketing Officer (global)
- Region
- Europe
- Travel
- Regular European travel (~20%) for market and team visits
- Visa
- Available within the EU / relocation supported
About the company
A category-defining technology platform in a strong growth phase, backed by top-tier investors and expanding rapidly across Europe. Marketing is central to the next chapter of scale, and this role sits at the heart of European go-to-market.
Role impact
You will own how the platform grows across 15 European markets — from demand generation to brand. Success looks like efficient, compounding growth, a high-performing regional team, and marketing operating as a true commercial partner to product and sales.
What you will do
- Own P&L accountability for European marketing investments and outcomes
- Scale performance marketing, brand, and lifecycle programmes across the region
- Lead, develop, and retain a team of 50+ marketing professionals
- Partner with product and sales on integrated go-to-market strategies
- Establish regional operating rhythm, agency model, and martech stack
- Represent marketing in European leadership forums and HQ planning cycles
Culture
Fast-moving, data-driven, and low-ego. The business values ownership, experimentation, and clear thinking — with the autonomy to match the accountability.
Working pattern
Hybrid model based in Amsterdam, typically 2–3 days on-site, with flexibility around travel and cross-market collaboration.
Requirements
- 12+ years in growth-oriented marketing leadership roles
- Deep performance marketing expertise at scale (paid, CRM, SEO/ASO)
- Experience managing €50M+ budgets and teams of 30+ people
- Strong analytical mindset with fluency in attribution and incrementality
- Fluent English; additional European languages advantageous
Ideal profile
A growth leader from tech, e-commerce, or marketplace businesses who combines strategic vision with hands-on operational excellence.
Nice to have
- Scaled a marketplace or platform business internationally
- Experience with product-led growth motions
- Built regional teams from a standing start
- Additional European language(s)
Hiring process & next steps
- Talent intro
- Hiring manager
- Case study
- Offer
This is a confidential, retained executive search. Your details will only be shared with the client with your explicit consent, and the client's identity is disclosed under NDA once mutual interest is established. Expect a considered, multi-stage process including a board-level panel.
NIMIA is a retained executive search firm. We run confidential senior mandates and only share candidate details with a client after you give explicit consent. The hiring company is disclosed under NDA once mutual interest is established.
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