Communications
Paid Social Lead, APAC
- Requisition
- NIM-0032
- Department
- Communications
- Location type
- Hybrid
- Employment
- Full-time
- Posted
- Apr 20, 2026
Package at a glance
$120k–$160k base + bonus
Bonus Performance bonus tied to account growth and media efficiency.
$120k–$160k base plus performance bonus, fully remote.
Focus areas
- Brand
- Growth
- Digital
- Content
Quick info
- Type
- Permanent
- Location
- Sydney
- Work style
- Hybrid
- Level
- Lead
- Start date
- Flexible
- Team size
- Paid social specialists across the global network
- Reports to
- Head of Performance / Social
- Region
- APAC
- Travel
- APAC travel ~15%
- Visa
- Not required — remote-first
About the company
NIMIA is a retained executive search firm. We represent confidential clients on senior marketing and leadership mandates, and we only share candidate details with a client after you give explicit consent.
Role impact
You will set the standard for paid social across our global client portfolio — turning platform expertise and creative testing into scalable, profitable growth and mentoring specialists across the network.
What you will do
- Lead global paid social strategy and execution
- Manage large-scale budgets across Meta and TikTok ecosystems
- Drive creative testing, platform innovation, and audience strategy
- Collaborate with creative teams on breakthrough social campaigns
- Deliver insights on platform trends and algorithm changes
- Mentor paid social specialists across the network
Culture
Remote-first, creative, and always-on when it comes to platform trends. We value experimentation, generosity with knowledge, and measurable impact.
Working pattern
Fully remote with flexibility across time zones and collaboration with creative and client teams worldwide.
Requirements
- 7+ years deep experience in paid social advertising
- Expert-level knowledge of Meta Ads Manager and TikTok Ads
- Proven ability to scale accounts profitably at $500K+/month
- Strong creative and testing mindset
- Experience working across multiple time zones and regions
Ideal profile
A paid social specialist who lives and breathes platform trends and can translate them into outstanding business results.
Nice to have
- Early adoption of emerging social platforms and ad formats
- Strong creative partnership and UGC / creator experience
- Experience mentoring or leading distributed specialists
Hiring process & next steps
- Intro call
- Platform deep dive
- Final round
This is a confidential, retained executive search. Your details will only be shared with the client with your explicit consent, and the client's identity is disclosed under NDA once mutual interest is established. Expect a considered, multi-stage process including a board-level panel.
NIMIA is a retained executive search firm. We run confidential senior mandates and only share candidate details with a client after you give explicit consent. The hiring company is disclosed under NDA once mutual interest is established.
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